BRAND STANDARDS TAGLINES MARKETING COLLATERAL CATALOG DESIGN DIRECT MAIL VIDEO AD CAMPAIGNS NATIONAL TV SPOT TRADE SHOW DESIGN PRESENTATIONS PACKAGE DESIGN
Born on the battlefield. Proven on the track. Ready for work. That’s the DRIFIRE story. As the premier provider and developer of High Performance FR (flame resistant) apparel to the government, industrial, racing and consumer markets, DRIFIRE is committed to each customer’s comfort and safety. PDC teamed with DRIFIRE to help evolve their brand, launch new products and expand their story through multiple channels.
Rethought. Rewritten. Rephotographed. Redesigned. Reintroduced. PDC worked with DRIFIRE to recreate its catalog to better project their High Performance FR leadership position in the marketplace.
DRIFIRE Prime™ INDUSTRIAL ATHLETE CAMPAIGN
What’s underneath counts. Leveraging DRIFIRE’s motorsports presence and sponsorship of Rahal Letterman Lanigan, PDC created the DRIFIRE Prime “Industrial Athlete” campaign. The campaign lets the men and women working in the extremely hazardous Utilities and Oil & Gas industries know that DRIFIRE understands they, too, are athletes. Whether climbing a utility pole in the heat of a Texas summer or reacting to a flare-up on an oil rig, Prime baselayers provide inherent FR protection with the same fabric technology used by the world’s top athletic brands to keep wearers cool, comfortable, flexible, and safe so they can focus on their work.
DRIFIRE / Rahal NBC IndyCar TV Spot
DRIFIRE Prime™ / Rahal Racing Video
DRIFIRE Prime™ Tradeshow Event Invitation and Wear-Test
DRIFIRE Hangtag System
DRIFIRE TradeShow Branding and Design